In April 2022 Full Cream Affiliates undertook a full top-to-toe makeover, transitioning everything from our name through to our colour palette and imagery style. We wanted a fresh new look that would better reflect our values and mission of being a forward-thinking, partner-driven affiliate program.

In terms of direction and vision, we still hold our core values of always paying in full and offering competitive CPA deals with reliable and straightforward payments, but we recognised that our somewhat dated and overly-corporate visuals didn’t accurately reflect the energy or journey that our partners go on when they join us and so Superfly Partners was born. Going forward, affiliates can expect a fully partner-centric, synergistic approach allowing us to grow and succeed together.

We felt the time was right under new leadership to take the affiliate program in a new direction, to match our new and exciting casino projects. We wanted an affiliate program that reflects our approach to our affiliate partners and we find the tone of Superfly Partners does just that. Funky, fresh and something we can be proud of, long term.– Ryan Sullivan, Head of Affiliates, Superfly Partners

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